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Feher Al-Asala Auto Accessories is a pioneer Jordanian company in auto accessories trading, is owned by Mr. Mohammed Al Faouri (Chairman).

Feher Al Asala is a result of merge between three companies:-

  • 1- Feher Auto Accessories that was established in Jordan in 1992 -as an establishment- owned by Abdel Fatah al Faouri.
  • 2- Al Asala Auto Accessories that was established in Jordan in 2003 -as an establishment- owned by Mohammed al Faouri.
  • 3- Carthage Auto Accessories that was established in Jordan in 2007 -as an establishment- owned by Faisal Obaid.

Since then and over 19 years, The Company adopted the sustainable development and improvement approach for all its trading activities and aspects.

The company escorted the accelerating developments witnessed by the Auto Accessories trading over the tow past decades both nationally and internationally.

Since it was established, the company participated in enhancing the Auto accessories trading in Jordan through offering comprehensive Auto Accessories products and services that fulfill the customer needs and requirements of all categories including retail, wholesalers, cars agents in Jordan as we have long and exclusive relationship with them, Special orders sales for the Royal Palaces, Armed Forces, Health Ministry, other governmental departments, And we have a lot of foreign customers from Iraq, Tunisia, and Libya that they are buying their cars from Jordan and they buy the accessories from our branches at the free zones.

Today, Feher Al Asala is the only pioneer local company in this trading with more than twenty global exclusive brands.

The company also has various distribution channels that include three branches and show rooms the main one at Amman, one at free zone Aqaba and one at Zarqa free zone.

Feher Al Asala is a large size company as it has showrooms and warehouses on more than 6 thousand square meters.

Feher Al Asala has over 50 employees in all the branches and in different position.

Feher Al Asala future objective is to set a long term exclusive relationship with the biggest factories in USA,Thailand and China, to stay on the top and to be the leader on Auto Accessories trading in Jordan.

MissionTo serve our customers with fairness and integrity and to satisfied is needed of accessories to his car and to provide high quality services therefore, appreciating our shareholders wealth.Vision

Our goals are to be the leaders in our respective business in Jordan and satisfied our customers and expand in our product and service.